This media source offers opportunities to become famous to everybody. The phenomenon of “YouTube” also deserves particular attention. The very fact that a person appears on the screen or in a magazine makes them a part of the celebrity industry. For example, the Idol TV program demonstrates several contestants whose main goal is to become more popular through their performances. The entertainment industry creates celebrities by means of such shows. Various shows exploit the temptation of humans to become famous. The development of the media machine makes the process of creating a celebrity much easier. Media companies along with movie and music industries have become more powerful.
However, there are no signals that it has reached any limits. The pace of the development of the celebrity industry has never been so fast. Such news attracts much attention and enhances consumption across different classes in society. The same situation is happening with other media sources. Celebrities have been “reconstituted as the overexposed individuals of contemporary life” (Marshal 12).
First, the expansion of mass media has made the news about famous people one of the most discussed topics. There are several reasons for such a significant development of celebrity culture. The main goals of this paper are to demonstrate that the famous serve as role models to many regular people, negatively affecting their behaviors and the whole culture of modern societies, and discuss the reasons that led to the rapid rise of the celebrity industry. In addition, many individuals ignore their personalities and try to imitate celebrities’ behaviors. Therefore, it changes people’s goals and ways to achieve them. The famous represent an easy lifestyle that looks very appealing for people who have to work hard to earn money and support their families. Moreover, adults are also affected by the developed celebrity industry. Many children dream of becoming famous actors, singers, or showmen. However, these days their priorities have drastically changed. Several decades ago, most children wanted to become engineers, pilots, or doctors. This century is marked by various innovations in mass media and the cultivation of the culture of celebrities. They appear in magazines, newspapers, on television, and the Internet. Nowadays, all media sources are full of news about different celebrities. Learn More Introduction – How Do Celebrities Influence Society?
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